It’s
not that easy to sell products like Amazon. Today Amazon has a brand
value in e-commerce marketplace, they are always careful during the
process of product listing. Some others e-commerce businesses are
botched up in terms of listing process; therefore, they lost their
popularity over the web or online market. That’s why Amazon is
always careful during working process of product listings for their
store. There are many mistakes that can occur while Amazon product
listing. Here are some of such common
Amazon product listing
bloopers that you
certainly need to avoid.
Avoiding
The Process to Configure Keywords for Amazon:
Ignoring the
process for configuring keywords in Amazon would be a big mistake. In
the time of searches, Amazon uses its personal algorithms that is no
alike to which is used by other search engines like Google, Bing etc.
In terms of Google, keywords repetition is the way to success, but
when it comes to Amazon, using relevant keywords for your products
helps you a lot to achieve your target.
Posting
Incorrect Quantities and Prices: Today
many sellers are convinced to put down prices in order to attract the
customers for purchasing their products or services in a large
quantify but actually it’s not a good idea for a the company. If
you do not want to sell your products at rock-bottom cost, you need
to cross check the products’ cost many times before listing product
on the e-store. Also, don’t use inventory which you cannot pick and
ship. It is better to start as a newbie seller with zero inventory.
Too
Late Response: If
the customers are taking time to post their queries on you web page,
know that they have shortlisted your products. Always try to respond
to queries on your web page as soon as possible.
Delay in response will get you bawled out by Amazon and the purchaser
would also lose interest in your product.
Using
Coupons in Product Titles: No
doubt, sales and coupons attract consumer to buy your products but
actually it’s a big mistake for you. Don’t make the mistake like
including coupons in the product titles as Amazon is most likely to
eliminate it as it is not related directly to the product
description.
Not
Making Sufficient Effort to Set the Product Apart: Today,
Amazon is a biggest online shopping portal in e-commerce marketplace
but it’s not the only seller there. Several online shopping portals
provide the same products at the same price. Therefore, you should
know how to set your products apart from the other sellers. You
should know how to convince potential buyers that they will be
provided with better experience if you buy the product.
Using
Photos Other Than Your Own: If
you’re using copy righted and watermark images for Amazon product listing services that means
you distracting the customer. A customer mostly avoids products when
the quality of images is not so good. It’s
not that tough to take your own images and by doing so, you will be
staying in Amazon’s good graces and showing customers you’re a
truly professional online seller.
If
you think that you are not capable to manage the product listing
task, in that case it would be better to outsource your
product
listing services
to
a trusted and experienced service provider. It will not
only
save your time and money but will also help you to focus on your core
competencies.
